About the circular economy

Many economies are currently based on the linear model. This involves taking raw materials, making products, using them and then throwing them away. Not only does this model produce too much waste, but we’re also running out of resources to make new things! 

So, what if we did things differently?

The circular economy is inspired by the natural world. Every product and material has value and nothing is wasted. 

Trees in a forest

These are some of the key elements of the circular economy:

  • Using eco-friendly, recyclable materials

  • Using high-quality materials to design products that are made to last

  • Repairing products at the end of their “usable” life

  • Making old products into something new

  • Encouraging sharing, swapping and selling rather than throwing things away

  • Taking unusable items apart to use elements in the creation of new products

  • Finding ways to safely return elements to nature

Wind turbines

The benefits of a circular economy are endless! Here are just a few:

1. Reducing our dependence on raw materials. Raw materials are slowly running out, so we need to find innovative ways to make new products. 

2. Helping economic growth. The circular economy encourages us to use resources more efficiently and sparingly. It will also create job opportunities in new industries.

3. Reducing emissions. 62% of global greenhouse gas emissions come from the extraction, processing and production of goods.