Solution: Reduce plastic waste through refill solution. Owner: ASDA. Circular Strategy: Refill.
Description
The supermarket chain has been introducing refill zones in their stores, partnering with brands to encourage customers to opt to use refillable products. Refillable products include Yorkshire Tea, Kellogg’s Cereals, Tilda rice, Radox and Persil. The largest refill store open is located in York, with 18 standalone bays featuring over 100 branded and own-label products in refillable format.
Location
Leeds, West Yorkshire, UK.
Scale
Currently 4 stores across the UK have refill zones.
Potential circular economy impact
The goal is to make reuse and refill a part of every ASDA shopping trip. By encouraging more customers to refill rather than buy items with plastic packaging, less waste is produced and a closed loop is created.
What’s involved?
People: Trained staff to oversee refilling of the refill zones.
Resources: Refill dispensers; warehouse to store the product; vehicles to transport the product.
Technology: Equipment to refill the dispensers.
Implementation: Trained staff; suitable vehicles and equipment.