Genuine Solutions (GSUK)

Solution: Reducing mobile tech waste. Owner: Genuine Solutions (GSUK). Strategy: Repair and recycling.

Hand and phone


GSUK collects and repairs smartphones and offers recycling for unrepairable devices and worn-out parts. It works with a large, international network of resellers for repaired devices.


Surrey, UK.


Medium-sized business, distributing products in over 50 countries.

Potential circular economy impact

GSUK aspires to reach 100% reuse and zero landfill, whilst maximising the value of recovered items. The organisation recovers, repairs and recycled 3 million phones a year and has prevented 9,000 tonnes of waste from ending up in landfill or incineration.

The company helps consumers to make sustainable choices and boosts interest in repaired and refurbished products.

What’s involved?

People: Repair staff; website team; logistics and distribution experts; supply chain management; accounts management.

Resources: Warehouse and storage.

Technology: Diagnostic equipment; website; data wiping technology.

Implementation: Website maintenance; WEEE recovery and recycling; logistics and delivery.

More information

Genuine Solution website