Solution: Online Platform. Owner: Essex Waste Partnership. Circular Strategy: Reduce, Reuse, Recycle.
Description
Love Essex supports residents to reduce waste and recycle more through a variety of campaigns. These follow the waste hierarchy which opt for the most environmentally friendly option first such as:
- Avoiding waste by opting for reusable item in place of single-use products.
- Reusing items by purchasing or donating preloved items of furniture, clothing, toys etc.
- Recycling as much as you can through your kerbside collection.
- Only throw away items that cannot be passed on or recycled.
Love Essex campaigns range from food waste, cloth nappies, home composting, and furniture reuse, to projects aimed at reducing avoidable single-use items, littering and fly-tipping and are supported by a wide variety of groups, businesses, and individuals from across Essex.
Location
Essex, United Kingdom.
Scale
All campaigns and information are targeted at Essex residents, but content can be viewed and practiced by everyone.
Potential circular economy impact
Through campaigns Love Essex encourages residents to adopt circular behaviours at home by reducing waste and keeping stuff in use.
What’s involved?
People: Campaign lead; marketing & comms officers; web developer; manager; volunteer lead.
Resources: Website; social media platforms; monthly e-newsletter; contacts at local councils for up to date information; promotional products.
Technology: Website management; social media; camera and editing software for content creation and campaign artwork; software for scheduling and analytics of social media; survey platform to host surveys and pledges; search function for website; result monitoring.
Implementation: Project managing behaviour change campaigns; keeping website up to date; posting on socials; service updates for recycling centres; e-newsletters; shift pilots; promotional activities and engage with residents and networks.