Solution: Refillable wine collection. Owner: The English Vine. Circular Strategy: Refill.
Description
The English Vine is a wine company that aims to help local English wine become more popular. Both in the European market and the United Kingdom. The English Vine has a refillable wine collection that sells wine directly from the keg.
Location
Chelmsford, Essex, United Kingdom.
Potential circular economy impact
Most of the carbon footprint produced by a wine bottle is from the packaging. The glass bottle of wine equates to 39% of the total 1.215 CO2 emitted by a single wine bottle.
The English Vine offers a refillable wine option – this reduces the carbon footprint of the bottle of wine. By preventing the wine bottle from becoming waste and ending up landfilled or recycled.
What’s involved?
People: Salesperson; someone to refill the bottles; collection and delivery team.
Resources: Refillable bottles; wine; space for a brick-and-mortar shop.
Technology: Online shop for orders.
Implementation: Procure a cleaning service; organise the collection and delivery system; manage demand and sales; clean and refill the bottles.