Too Good to Go

Solution: An app to reduce food waste.   Owner: Too Good to Go.   Strategy: Prevention.

Too Good to Go paper carrier bag


This app allows users to find businesses with unsold food at the end of the day. Businesses include supermarkets, restaurants, bakeries and cafés. Users can purchase food via the app at a discounted price. This helps businesses to make a profit from food that would have otherwise gone to waste.


UK, France and elsewhere.


Over 22,000 French and 14,000 businesses were signed up as of September 2021.

Potential circular economy impact

This solution decreases the amount of food waste sent to landfill or incineration. 

What’s involved?

People: Business owners; app users

Resources: Surplus food

Technology: Smartphone   

Implementation: Establishing an agreement with businesses

More information

Too Good to Go website