Solution: Incentivisation. Owner: Winbin. Circular Strategy: Recycle.
A mobile application encouraging users who sort their waste to obtain points they can use with partner brands. In terms of logistics, the application relies on the action of the user who scans the bar codes of the packaging and the biowaste bags to take them to voluntary drop-off points.
rue de Ponthieu 75008 Paris
Potential circular economy impact
Assists with the sorting at source of biowaste, for recovery in the form of energy (biogas) and matter (compost, digestate).
Resources: Platform with free access.
Implementation: Raising awareness about using the platform; raising the awareness of companies of the application in a partnership-based approach.